ITB-NEUSEELAND NEWS SPECIAL EDITION 2009

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ITB Berlin has been continuously expanding its position as the world’s leading marketing platform for the travel industry for more than 40 years. It is now acknowledged as the preeminent market place for the travel trade. With some 11,000 exhibitors from all over the world it can offer an unrivalled international portfolio. Around 110,000 trade visitors attend this event in the German capital, and just under 40 per cent of them are from abroad. The ITB Berlin accurately sums up these figures with its slogan “The World´s Leading Travel Trade Show”.

Not only is the ITB Berlin the Number One trade show, it is also the world’s largest consumer trade fair. With more than 180,000 visitors, among these 108,000 trade visitors, and over 10,000 exhibitors from 180 countries ITB Berlin is the leading B2B-Platform of all tourism industry offers.

In addition, the world’s largest tourism convention Market Trends & Innovations provides unique opportunities to benefit from the leading think tank of the global tourism industry. All levels of the value added chain are present: Tour operators, booking engines, destinations, airlines, and hotels up to car rentals. Despite its size, ITB Berlin is clearly structured. ITB Berlin enjoys worldwide media recognition and offers comprehensive support for all marketing questions exhibitors might have.

NEUSEELAND NEWS, as the leading German language Travel & Lifestyle publication for New Zealand, is preparing its prestigious annual ITB Print Special Edition, available during the event in march 2009. Please ask for our discounted Early Bird advertising rates now:

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EXPO PRESENTATIONS SUCCESSFUL

High consumer interest for SPECIAL EXPO EDITION 08

Thousands of potential travellers from Germany showed high interest for this year´s NEUSEELAND-AUSTRALIEN-SÜDSEE-SPECIAL EDITION at major expos, ITB in Berlin, the World´s Leading Travel Show (NN-photo) and the International Book Fair (Travel-Section) in Leipzig. The 40 page glossy SPECIAL EDITION presented comprehensive, useful and interesting information and promotions about New Zealand, Australia and the South Pacific Islands. It was available free of charge from the publication´s exhibition stalls at both multi day events.

GERMAN No. 2 ON THE INTERNET

More than 50 million users

German is the most frequently spoken language in the European Union. It is also the number two language on the Internet ("Deutschland", Forum on Politics, Culture and Business, 2/3 - 07). Internet users in Germany: 50.6 million (2006 estimate) Nielsen NetRatings

ENVIRONMENTAL AWARENESS DE- AND INCREASING

The readiness of German travellers to consider environmental aspects when planning their holidays seems to have decreased over the past year, according to a recent survey of the Gesellschaft für Konsumforschung: Two thirds of the participants answered that they don’t care about the environment when making decisions. However, more than 25% stated that they protect the environment and try to save money by using less petrol. This development might be caused by the growing gap between poor and rich population groups in times of economic uncertainty. Within the high income group there continues to be a greater awareness for sustainable tourism. At the same time airlines are paying more respect to the environment by establishing tools and projects to compensate for greenhouse gases. Germany’s initiative Atmosfair, founded in 2005 as a joint project of tour operator coop “forum anders reisen” (“travel differently”) and the environmental organisation Germanwatch supported by the German Federal Department for Environmental Affairs, was a leading force in this development. Today many international airlines offer similar carbon offset tools, among them Air New Zealand and Lufthansa. (noble insight germany)

MOST GERMANS TAKE ALL THEIR PAID VACATION DAYS

According to a survey of the online travel agency Expedia in cooperation with the market research institute Harris Interactive amongst 5,000 people from Germany, France, Great Britain, Italy, the Netherlands, Austria, Spain and the United States, Germans are hardworking but also use nearly all their vacation days. With on average annually 27 days of paid vacation, Germans have the lowest number of vacation days in Europe, except for the Britons with only 26 days. At the top of the list are the French with 37 days on average, followed by the Italians (33) and the Spanish (31). Although Americans get only 14 annual days of paid vacations, they only use 11 of them. In contrast 81% of the Germans take their vacation days completely. (noble insight germany)